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Community Foundation Introduces Plan to Attract and Retain Young Adults in Duluth and Superior That Will Be K-Rad or Cool or Hip or Whatever You God Damn Kids Call It Now in "Solutions," Presented by the Attracting & Retaining Young People Initiative

Duluth, Minnesota – A new plan to attract and retain Young Adults in the Duluth Superior Area will be unveiled Thursday by the Duluth Superior Area Community Foundation.

The recommendations will be unveiled – along with two original skits at the Renegade Comedy Theatre (222 East Superior Street in Duluth) Thursday, March 29, 2007 at 5:00 p.m.

The solutions proposed by the Task Force Include:

Give Young Adults the chance to lead. The Community Foundation will create a Young Leaders Advisory Committee and Fund that will allow young adults themselves to make decisions about projects to fund while giving them practical leadership experience and allowing them to decide for themselves what’s important to their generation.

Creation of a “One-Stop Shop” website for information on living and working in the Twin Ports region geared toward the 18-35 year old age group. The task force found that the difficulty in finding information was consistently cited by young adults as one of their frustrations.

Raise Awareness of Career and Economic Opportunities. While the Task Force acknowledges that there are sometimes few jobs in specific job categories, the tide of economic opportunities is beginning to change. As the Baby Boomers retire, an estimated 75,000 job openings will open up in the region. The biggest job issue is going to be matching people with the right jobs and encouraging young adults to get the right training in job categories that will be open in the area. In addition, the Task Force believes that all of the existing workforce and job development programs should be supported.

Increase Connections between College and University Students and the Community. The community needs to find ways to develop stronger ties between the college students already in our community and others. Internships, mentoring, job shadowing and networking should all be encouraged. Universities, colleges, technical schools, and K-12 institutions should be encouraged to take the young adult issue seriously. Civic Engagement and Service Learning opportunities for college and university students should be increased. And there should be better collaboration and coordination. Many of these projects are already underway in both Superior and Duluth with programs ranging from the Duluth Chamber’s College Connection program to Leadership Superior/Douglas County Superior Connections program, to the University of Minnesota Duluth’s Office of Civic Engagement.

We love living here, so let’s celebrate this. The task force feels that a positive vibes campaign would help create a positive presence in the area. The region has many great assets, which are often overlooked.

Support of Community Initiatives and Projects. A public relations and marketing effort by the Community Foundation to invest in projects that foster Duluth/Superior being a more vibrant place for young adults aged 25-34 to live and work. The Community Foundation will emphasize that we want people of all abilities and ages to know that they can come to us as a resource and supporting organization.

Building on a variety of research projects, a Community Foundation Task Force worked for a year to develop a series of recommendations that would help transform the climate for young adults in the Twin Ports.

The recommendations are short-term, long-term, and ongoing and will engage individual and/or organizational partners to make them a reality.

“The time for action and solutions is here,” said Holly C. Sampson, President of the Duluth Superior Area Community Foundation. “We have a series of concrete steps that our region can and will take to reverse the decline in the number of young adults in this region.”


“A community that embraces the energy and vitality of its young adults makes a connection that will resonate with a person through their life,” said Lisa Heyesen, Director of Business Retention at the Area Partnership for Economic Expansion and a member of the Task Force.

The Community Foundation convened a 12-member task force representative of people working on the young adult issue from a broad range of backgrounds and perspectives.

The Task Force was created after the Community Foundation conducted extensive research of its own as well as reviewing research of others related to Young Adults in the Duluth Superior region. The Community Foundation’s study found that while jobs, or the perception of a lack of jobs, were the reason that many thought young adults had trouble staying in the region, a variety of other issues, ranging from a sense of a lack of connection to the community, to feelings that social and cultural offerings were limited were also substantial. For more information on the Community Foundation’s Key Informant survey, go to: http://www.dsacommunityfoundation.com/initiatives/docs/ARYPI_survey.pdf.

The interest in Young Adults grew out of the larger goal of the Community Foundation to make investments in areas that will address critical needs of the region. Earlier research had shown that a social capital gap existed between young adults in the region and the rest of the population. And, that the 25-34-year-old age group is well below where it should be based on historical trends for the region and when compared to other communities of similar size.

A recent report from the Community Foundation found that young adults in the Duluth/Superior Area are heavily involved in community work – they vote and volunteer at high levels – yet they still feel disconnected from the rest of the community. For additional information on social capital and young adults, go to: http://www.dsacommunityfoundation.com/initiatives/social_capital_survey.html

The Community Initiatives work of the Community Foundation involves a variety of projects, of which the Young Adult Initiative is just one. Other initiatives include studying and developing practical solutions to the region’s social capital strengths and challenges; developing ways to make economic development less contentious; continuing to build on the nationally recognized Speak Your Peace: The Civility Project; and, serving as the Host Organization for the year-long Knight Creative Communities Initiative that will focus around what Richard Florida calls the four T’s of a healthy and vibrant community: Technology, Tolerance, Territory, and Talent.

Below you will find details on Thursday’s event:

The Duluth Superior Area Community Foundation Proudly Presents…

“SOLUTIONS”

Starring
The Attracting & Retaining Young People Initiative
Task Force

John Bennett
Jen Bertsch
Jenny Carey
Craig Chilcote
Drew Digby
Lisa Heyesen
Jen Medak
Don Ness
Fariba Pendleton
Jill Rogers
Jennifer Smith
Laura Whittaker

What: The Task Force Reveals Their Recommendations in Skit & Word
Date: Thursday, March 29, 2007
Time: 5:00 p.m. – 6:30 p.m.
Location: Renegade Comedy Theatre - 222 E. Superior St. in Duluth

Comments

As a "baby boomer" who has lived in Duluth for nearly 2 years but still work in the Twin Cities, I can't wait for some of the boomer to retire so I can finally get a job up here!

Where are the fricken web and tech jobs in Duluth??


I doesn't know what any of this means, but it sure is a catchy title.


but can you dance to it?


Whatever. I hope this skit & word presentation addressed the fact that Duluth needs to amend its living wage ordinence so thatit extends to buisness that don't have city contracts. Oh, and it should actualy be a LIVING WAGE:

" In July, 1997, the City Council passed a living wage ordinance requiring recipients of city economic development assistance of $25,000 or more to pay at least 90% of employees on the assisted project at least $6.50 an hour, $7.25 if health benefits are provided. As of 2002, the living wage figures have been updated to $7.61 and $8.49 (as of 05/05) (AFSCME Council 96)."


IMO, these solutions focus more upon holding the hands of this generation of young adults. You want an internship or job shadowing opportunity? Most buisness in the area have these programs already in place and if not, ask and most likely you'll get that opportunity.

Lack of connection with community and culture? WTF. We need to bread crumb the path to these opportunities also?

Enough with the spoon feeding.


What a great idea Purple..why don't you sit around and complain about what honest, caring, unselfish people are trying to do (good, bad, or otherwise)rather than get off your ass to make a difference? You Bloggers are so cliche....


I believe the complaining and not making a difference award would be to you, jQ.

As Purple clearly stated:

* Raise the living wage for all employees--not just recipients of city contracts.

* Making your own internship or job shadowing opportunity is quite possible and a grand way to raise your awareness of career and economic opportunities.

* If a common complaint is being disconnected from culture and the local community... "connecting" probably would be a good first step. Usually it just requires turning off the TV. Civic engagement is pretty straight forward--either your do or you don't.

I would also, generally, be somewhat concerned about honest, caring, unselfish people trying to do bad.


Thanks, Adam.

jQ: I did not"complain about what honest, caring, unselfish people are trying to do"; I complained about some of the proposed solutions.

Personaly, I'd like to see solutions that attract and retain young adults who already know how to get off their asses and make a difference.

Many young adults leave not only because there is a lack of jobs in their field of interest, but because Duluth jobs generally do not offer a living wage.
My ass and other parts of my body support the Living Wage Campaign: http://www.livingwagecampaign.org/index.php?id=195



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